Alex Reed

Alex joined CRG Automation as its first Chief Commercial Officer to drive growth and corporate strategy. His career began nearly 20 years ago at manufacturer Big Ass Fans, where he led an expansive marketing division that helped the company grow from $30 million in annual sales to more than $250 million. Following a successful exit from Big Ass Fans, Alex served as an executive in several high-growth, venture-funded startups before taking a leadership position with a private-equity backed home improvement giant. In late 2024, he brought his passions for go-to-market operations, brand strategy and corporate development to CRG.

In his spare time, Alex enjoys helping companies, young professionals and students level up their capabilities and unlock new opportunities. When not working, you can find Alex on the court or athletic fields with his wife and kids or commiserating about Cleveland sports fandom.