Rising Customer Expectations: CRG Weighs in for The MHEDA Journal

LOUISVILLE, KY — August 6, 2026 — CRG Automation was featured in the Summer 2026 issue of The MHEDA Journal, the flagship publication of the Material Handling Equipment Distributors Association. The article, "Rising Customer Expectations," appears on pages 38-39 and examines how distributors and integrators need to rethink value creation as customers demand more speed, transparency, and measurable results.

The piece argues that the material handling industry is at a turning point. Customer expectations have climbed while cost pressures have squeezed margins, and the old model of simply shipping hardware no longer holds up. CRG's contribution lays out a framework for becoming a genuine consultative partner rather than a vendor, built around five principles: starting with the business "why" behind a request, conducting deep discovery into a customer's operations before proposing a solution, educating customers on long-term total cost of ownership, bringing floor-level teams into the design process, and focusing on the lifetime value of a system rather than the one-time sale.

Being featured in The MHEDA Journal puts CRG's perspective in front of the distributors and integrators shaping the industry's next chapter, reinforcing the kind of long-term partnership CRG builds with every customer.

Check out the full article here: https://mhedaq32026.mydigitalpublication.com/publication/?i=868125&p=38&view=issueViewer

About CRG Automation

CRG Automation is a leading innovator in industrial automation, recognized for delivering groundbreaking solutions to complex engineering challenges. Celebrated with Time's Best Invention award in 2023, multiple appearances on the Inc. 5000 list, and a World Changing Idea nomination by Fast Company in 2024, CRG is trusted by industries worldwide for its ability to redefine performance standards and drive operational excellence.

The company's expertise spans custom-designed machinery, high-speed packaging systems, robotic integrations, and fully tailored manufacturing solutions. Known for its unwavering commitment to quality and innovation, CRG empowers businesses with advanced technologies that boost productivity, efficiency, and reliability.